Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Özge DEVLİ

Assoc. Prof. Yasemin COŞKUN

Ins. Nermin YALÇİN

Ins. Ümran GÜMÜŞ

Lec. Alper Turan DEVLİ

Lec. Naciye TOK

Lec. Şinasi YAYLAGÜL

Talent Management

Course Code	: İKY223
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of this course is to provide students with; To ensure that human resources departments in businesses learn the talent management policies and employer branding processes, and to take leadership roles in managing talents.

Course Content

Basic Concepts of Talent Management, Approaches to Talent Management, Relationship of HRM Functions with Talent Management, Recruitment, Relationship of HRM Functions with Talent Management, Performance, Relationship of HRM Functions with Talent Management, Training, Talent Retention and Retention of Talent, Talent Backup, Employer Branding Key Concepts Related to Employer Branding, Managerial Approaches in Employer Branding, Employer Brand Perception in Institutions, Employer Branding Processes, Employer Branding and Communication, Employer Brands in Turkey, Employer Branding in Talent Management.

Name of Lecturer(s)

Learning Outcomes

1.	Will be able to define talent and talent management.
2.	Learn the reasons for talent management.
3.	Explain the talent management process.
4.	Understanding Employer Brands
5.	Gaining knowledge about corporate communications

Recommended or Required Reading

1.	Lecturer Lecture Note

Weekly Detailed Course Contents

Week 1 - Theoretical

Basic Concepts of Talent Management and Reasons for Talent Management

Week 2 - Theoretical

Approaches to Talent Management

Week 3 - Theoretical

Relationship of CG Functions to Talent Management

Week 4 - Theoretical

Classification of Jobs in Talent Management, Recruitment

Week 5 - Theoretical

Performance, Relationship of HRM Functions to Talent Management

Week 6 - Theoretical

Talent Management and Corporate Communications

Week 7 - Theoretical

Talent Management and Corporate Communications

Week 8 - Theoretical

Basic Concepts of Employer Branding

Week 9 - Theoretical

Managerial Approaches in Employer Brand

Week 10 - Theoretical

Employer Brand Perception in Institutions

Week 11 - Theoretical

The Processes of Creating an Employer Brand

Week 12 - Theoretical

Employer Branding and Communication

Week 13 - Theoretical

Employer Brands in Turkey

Week 14 - Theoretical

The Role of Employer Brand in Talent Management

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Presentation	1	%20
Assignment	1	%10
Quiz	1	%10
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	3	70
Assignment	1	3	1	4
Presentation	1	4	1	5
Quiz	1	5	1	6
Final Examination	1	14	1	15
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11
OÇ-1		3
OÇ-2					4
OÇ-3			5
OÇ-4						3
OÇ-5							3