Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Assoc. Prof. Özge DEVLİ

Assoc. Prof. Yasemin COŞKUN

Ins. Nermin YALÇİN

Ins. Ümran GÜMÜŞ

Lec. Alper Turan DEVLİ

Lec. Naciye TOK

Lec. Şinasi YAYLAGÜL

Strategic Management

Course Code	: İKY203
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.

Theory	: 4
Prt.	: 0
Credit	: 4
Lab	: 0
ECTS	: 4

Objectives of the Course

Evaluation of internal and external environmental factors that affectbusinesses, knowing the advantages and weaknesses, identifyopportunities and threats faced in the business to provide the knowledge needed to identify strategies and policies to follow

Course Content

Strategies for planning the necessary research, investigation, review and implementation phase of reviews before applying any kind within the organization and top management concerning the processes ofstructural precautions include covering

Name of Lecturer(s)

Learning Outcomes

1.	competitive advantage to sustain life and provide long-termbusiness with the concepts, theoretical and practical managementprocesses, identify, and the application will be able to comprehendthe relationships
2.	Taking into account the external environment and internalenvironment where businesses operate with the systems approachto analyze, comprehend, and long-term solutions to problems thatcan generate the
3.	Accepted in business and corporate governance principles of professional ethics and responsibility in the light of their businessand long-term management will be able to comprehend.
4.	Learns Business Management (Competition) Strategies Developed at Business Level.
5.	Business Structures and Systems Learns the techniques used in practice.

Recommended or Required Reading

1.	Instructor Lecture Notes
2.	Prof.Dr. Erol Eren-Stratejik Yönetim ve İşletme Politikası
3.	Prof.Dr. Esin Ergin-İşletme Politikası

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to Strategic Management Course

Week 2 - Theoretical

Core Concepts of Strategic Management

Week 3 - Theoretical

External Environment Analysis

Week 4 - Theoretical

Business analysis

Week 5 - Theoretical

Business analysis techniques

Week 6 - Theoretical

Opportunities and Limitations of the Close Business Environment and the Sector

Week 7 - Theoretical

Measurement of Environmental Factors

Week 8 - Theoretical

Organizational Orientation

Week 9 - Theoretical

SWOT Analysis

Week 10 - Theoretical

Introduction to Business Management /Competitive Strategies

Week 11 - Theoretical

The functional strategies

Week 12 - Theoretical

Techniques in management practice

Week 13 - Theoretical

Strategic Practices, Management Style, Shared Values

Week 14 - Theoretical

Strategic Evaluation and Control

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Presentation	1	%10
Assignment	1	%10
Quiz	1	%20
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	4	84
Assignment	1	1	1	2
Presentation	1	1	1	2
Quiz	1	1	1	2
Final Examination	1	9	1	10
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11
OÇ-1	4	4	4				4	4	4	4
OÇ-2	4	4	4				4	4	4	4
OÇ-3	3	3	3				3	3	3	3
OÇ-4	4	4	4				4	4	4	4
OÇ-5	4	4	4				4	4	4	4