Information Package / Course Catalogue
| Course Code | : İPZ201 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
Teaching the marketing communications and the method of marketing communications.
Marketing communication concept, Printing media advertising, Public relations, Future of marketing communication and Direct and database marketing.
| 1. | Comprehending the marketing communication mix |
| 2. | Contrubite to design advertising and public relation campaings and Contrubite to organize them |
| 3. | Contrubite to organize sales promotions |
| 4. | Contrubite to organize direct marketing |
| 5. | Contrubite the personal sales process |
| 1. | instructor's lecture notes |
| 2. | Pazarlama İletişimi, Mine OYMAN & Yavuz ODABAŞİ |
| 3. | Pazarlama İletişiminde Temel Yaklaşimlar, NOBEL YAYİN DAĞİTİM |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 1 | 5 | 0 | 5 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 104 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
OÇ-2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
OÇ-3 | 2 | 3 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 | |
OÇ-4 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 3 | 3 | 3 | |
OÇ-5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |