Information Package / Course Catalogue
Persuasion and Speech
Course Code: İKY219
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students must have to complete their internship within the required time and properties. The required rules are describes at the Adnan Menderes University, Sultanhisar Vocational School, Student Internship Instructions.
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Accept the key ways to ensure mutual understanding and cooperation between individuals, effective ways of listening, Communication Processes, body language, body language and effective use of features, effective communication skills, organizational communication

Course Content

Educate students for persuade people by speech skill.

Name of Lecturer(s)
Ins. Berna GÜNDEN
Learning Outcomes
1.Students gain the skill in doing a convincing marketing in selling products.
2.Students learn about the methods of the effective communication besides the professional knowledge in providing the customer satisfaction and giving friendly service to customers.
3.Apply basic elements of speaking and listening skills.
4. Can make persuasive speech planning.
5. It can support persuasive speech with nonverbal communication.
Recommended or Required Reading
1.Lecturers Lesson Notes
2.CIALDINI, R., İknanın Psikolojisi (The Psychology of Persuasion), MediaCat Kitapları
3.ER, S., Temel Konuşma Teknikleri ve Diksiyon, Hayat Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Attitudes, persuasion and persuasive communication
Week 2 - Theoretical
Historical overview place of persuasion and persuasion in social life
Week 2 - Preparation Work
Examination of course materials
Week 3 - Theoretical
Resistance to persuasion
Week 3 - Preparation Work
Examination of course materials
Week 4 - Theoretical
Speaking and listening skills
Week 4 - Preparation Work
Examination of course materials
Week 5 - Theoretical
Speaking and listening skills
Week 5 - Preparation Work
Examination of course materials
Week 6 - Theoretical
types of speech
Week 6 - Preparation Work
Examination of course materials
Week 7 - Theoretical
types of speech
Week 7 - Preparation Work
Examination of course materials
Week 8 - Preparation Work
Preparation for midterm exam
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Optimizing the speech and generation structure of the speech
Week 9 - Preparation Work
Investigation of the case study
Week 10 - Theoretical
Persuasive speech
Week 10 - Preparation Work
Investigation of the case study
Week 11 - Theoretical
Persuasive speech
Week 11 - Preparation Work
Investigation of the case study
Week 12 - Theoretical
Organize and creation the plan of a persuasive speech
Week 12 - Preparation Work
Investigation of the case study
Week 13 - Theoretical
Sales campaign speech
Week 13 - Preparation Work
Investigation of the case study
Week 14 - Theoretical
Supportive non-verbal communication as a factor in convincing speech
Week 14 - Preparation Work
Investigation of the case study
Week 15 - Theoretical
An overview of the course
Week 15 - Preparation Work
Semester term preparation
Week 16 - Preparation Work
Semester term preparation
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment141014
Midterm Examination1213
Final Examination1415
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
4
OÇ-2
4
OÇ-3
4
OÇ-4
4
OÇ-5
4
Adnan Menderes University - Information Package / Course Catalogue