Information Package / Course Catalogue
Consumer Behaviors
Course Code: PSY101
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Explain the various components of consumer behavior and evaluate them for the development of marketing practices in non-profit and / or non-profit organizations.

Course Content

Interpreting the effects of consumers on marketing efforts and the effects of marketing efforts on consumers.

Name of Lecturer(s)
Ins. Pınar GAYRET
Learning Outcomes
1..
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 2 - Theoretical
.
Week 3 - Theoretical
.
Week 4 - Theoretical
.
Week 5 - Theoretical
.
Week 6 - Theoretical
.
Week 7 - Theoretical
.
Week 8 - Intermediate Exam
.
Week 9 - Intermediate Exam
.
Week 10 - Theoretical
.
Week 11 - Theoretical
.
Week 12 - Theoretical
.
Week 13 - Theoretical
.
Week 14 - Theoretical
.
Week 15 - Theoretical
.
Week 16 - Final Exam
.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory114014
Midterm Examination17815
Final Examination171421
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
4
3
4
3
2
3
2
3
2
3
3
4
3
OÇ-2
2
4
3
2
1
2
3
2
3
2
3
2
1
OÇ-3
4
3
4
3
4
3
2
3
2
3
4
3
2
OÇ-4
3
2
3
2
4
3
2
3
2
3
4
3
2
OÇ-5
2
4
2
4
3
4
3
2
3
2
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026