Information Package / Course Catalogue
Real Estate Marketing
Course Code: EMY201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Tranfer of skills and knowlegde for forming and implementing a marketing strategies and applying the implementaion process to real estate

Course Content

In real estate marketing, general marketing methods to increase its market share in the region and retention of personal promotion, marketing, sales career training, advertising, success strategies, closing operations

Name of Lecturer(s)
Ins. Pınar GAYRET
Learning Outcomes
1.marketing functions
2.marketing in the new economy
3.Personal promotion
4.Advertising
5.Sales career education
6.The purpose of the course knowledge and skills in line.
Recommended or Required Reading
1.1)REMAX EGİTİM SEMİNERLERİ, GİLL OSTRANDER 2) ANGELO FREDERA ‘ Başarılı Stratejiler 1,2,3,4
2.MEB, (2011) “Pazarlama ve Perekende ders notları”, http://www.megep.meb.gov.tr/mte_program_modul_/moduller_pdf
3.Emlak Pazarlaması, Nazife KÜÇÜKASLAN
4.Pazarlama İlkeleri, Atatürk Üniversitesi Açıköğretim Fakültesi Yayını
Weekly Detailed Course Contents
Week 1 - Theoretical
The purpose of real estate marketing, real estate marketing before the real estate marketing and the sale of real estate portfolio (list) to create
Week 2 - Theoretical
Portfolio Creation Techniques (Portfolio creation from the property owner who wants to sell his house, Creating Portfolio by Asking the Sellers of the Property with the Sale Method from the Owner and Creating Portfolio by Door to Door)
Week 3 - Theoretical
Portfolio Creation Techniques (Online Portfolio Creation and Portfolio with Other Real Estate Brokers), Real Estate Registry
Week 4 - Theoretical
Application activity, objective tests and practical testing
Week 5 - Theoretical
Priority marketing and marketing in real estate (marketing and marketing management)
Week 6 - Theoretical
Marketing in Real Estate (Marketing Environment Factors, Customer Market and Customer Behaviors and Major Factors Affecting Customer Behavior)
Week 7 - Theoretical
Marketing in Real Estate (Customer's Buying Decision Behavior and Process, Market Segmentation, Internet Marketing and Campaigning)
Week 8 - Intermediate Exam
Consumer Relations (mid-term exam)
Week 9 - Theoretical
Genel Tekrar
Week 10 - Theoretical
Advertisement for Sale (Types of Advertisement for Sale)
Week 11 - Theoretical
Application activity, objective tests and practical testing
Week 12 - Theoretical
Real Estate Sale (Interview with the Buyer, Designing the Navigation Plan, Showing the Real Estate, Agreement and Sale)
Week 13 - Theoretical
Real Estate Sale (Exact Pay, Real Estate Deed and Marketing Service of the Deed Transfer)
Week 14 - Theoretical
Application activity, objective tests and practical testing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory201428
Lecture - Practice1101424
Term Project102525
Midterm Examination1718
Final Examination114115
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
2
5
4
2
2
3
4
4
1
1
5
5
4
OÇ-2
3
2
3
3
2
3
2
3
1
1
5
5
4
OÇ-3
2
3
4
3
2
4
3
3
1
1
5
5
4
OÇ-4
3
3
3
3
4
4
3
2
1
1
5
5
4
OÇ-5
5
3
2
3
3
3
4
2
1
1
5
4
4
OÇ-6
3
3
3
3
3
4
4
2
4
1
5
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026