Information Package / Course Catalogue
Public Relations
Course Code: MUH110
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 1
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

With this course, students achieve qualifications as recognizing basic concepts of public relations, viewing public relations in organizational structure, analyzing target audience and communication tools

Course Content

With this course, students achieve qualifications as recognizing basic concepts of public relations, viewing public relations in organizational structure, analyzing target audience and communication tools

Name of Lecturer(s)
Learning Outcomes
1.Explaining the difference of public relations from other concepts
2.Explaining the importance of social responsibility projects for companies
3.Using effective communication types
4..
5..
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and Historical Evolution of Public Relations and Concepts Similar to Public Relations
Week 2 - Theoretical
Importance of Social Responsibility for Public Relations, Organizational Culture and Public Relations
Week 3 - Theoretical
Effective Communication in Public Relations
Week 4 - Theoretical
Objectives and Basic Principles of Public Relations
Week 5 - Theoretical
Corporate Image, Corporate Identity and Corporate Reputation
Week 6 - Theoretical
Situation of Public Relations in an Organization
Week 7 - Theoretical
Specialties of Working Place and Workers in Terms of Public Relations
Week 8 - Intermediate Exam
Stages of Public Relations Management Process
Week 9 - Theoretical
Target Audience of Public Relations
Week 10 - Theoretical
Target Audience of Public Relations
Week 11 - Theoretical
Communication with Media
Week 12 - Theoretical
Written and Verbal Tools Used in Public Relations
Week 13 - Theoretical
Audio-Visual Tools Used in Public Relations
Week 14 - Theoretical
Application Examples of Public Relations at Companies
Week 15 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory101414
Lecture - Practice101414
Midterm Examination1718
Final Examination114014
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
1
1
1
2
3
3
3
3
4
5
OÇ-2
2
2
1
3
3
4
4
4
5
5
OÇ-3
2
3
2
3
3
4
5
4
5
5
OÇ-4
4
3
4
3
4
2
4
3
4
3
OÇ-5
3
4
3
4
2
3
4
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026