Information Package / Course Catalogue
Introduction to Social Media
Course Code: BMY183
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Introduction to social media the aim of the course is to discuss the concept of social media, the characteristics of soayl networks and their use in different areas. To be able to prepare a successful social media communication plan that can be used in different sectors.

Course Content

How is social media changing the way we perceive life and the world? How does social media affect our daily life practices and political choices? What opportunities and obstacles do social media media offer to individuals and news organizations? Will look for the answer to the question.

Name of Lecturer(s)
Ins. Derya GÜRTAŞ DÜNDAR
Learning Outcomes
1.Will be able to explain the emergence, development and basic concepts of social media
2.Will be able to define how social media is changing consumer markets and marketing
3.Will be able to identify elements of social media plan
4.Evaluation of basic concepts and language in current media
5.Will be able to specify the methods in which the effectiveness of social media campaigns can be evaluated
6.Will be able to explain different social media tools and their use for marketing and public relations purposes
Recommended or Required Reading
1.Social Media Mining (Editor: Arzu Baloğlu)
2.Social Media (Editor: Tolga Kara,Ebru Özgen)
3.New Media (Editor: Mehmet Gökhan Genel)
Weekly Detailed Course Contents
Week 1 - Theoretical
Information about the content of the course
Week 2 - Theoretical
Why do we use social media? Why do we need alternative media? Who uses social media?
Week 3 - Theoretical
Development of social media
Week 4 - Theoretical
Web 1.0 and Web 2.0
Week 5 - Theoretical
Websites, blogs, Micro-blogs
Week 6 - Theoretical
Social networks
Week 7 - Theoretical
Economics and social media. Social media as a marketing tool
Week 8 - Intermediate Exam
Public relations on social media (Midterm)
Week 9 - Theoretical
Public relations on social media
Week 10 - Theoretical
Public relations on social media
Week 11 - Theoretical
Social media and Privacy
Week 12 - Theoretical
Social media and Privacy
Week 13 - Theoretical
Crisis management in social media
Week 14 - Theoretical
What does social media mean for traditional journalism? A source or a competitor? General review
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment4028
Term Project5015
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
2
2
2
2
2
2
2
2
2
2
OÇ-2
3
3
3
3
3
3
3
3
3
3
OÇ-3
2
2
2
2
2
2
2
2
2
2
OÇ-4
2
2
2
2
2
2
2
2
2
2
OÇ-5
2
2
2
2
2
2
2
2
2
2
OÇ-6
3
3
3
3
3
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026