Persuasion, which is perceived as ensuring the adoption and approval of an idea, an opinion or a subject, or removing these views and thoughts, is a very important field today because it is the process of learning something from others and reaching a common solution. For this reason, the aim of this course is to teach students the communication persuasion process and to enable them to walk with safer steps in life.

Communication defines objects and people in our daily life, while fulfilling these roles for people who have different social roles in the division of labor, it teaches, affirms, and instills the forms of evaluation necessary for the reproduction of the society, which consists of this role distribution, in that historical period. It enables the social system to continue and reproduce itself (Oskay, 2007: 2). The basic approach of the person, institution and organization that initiates the communication is to “tell” and “to be understood”; The purpose of participating in communication for the target person, institution and organization is to “understand”. Communication between those who do not have a common symbol system can only be an ineffective and meaningless dialogue. Persuasion is defined as “the communication process aimed at influencing one's attitude or behavior without coercion in the Britannica” (Anık, 2000: 34). “The purpose of persuasion is to change attitudes or motivate them to take action” (Kaya, 2003: 255). Persuasion is “the creation of a change in the cognition, attitude or behavior of an individual or individuals by the influence of an individual” (Raven & Haley, 1982:427). Persuasion, as an important style of attitude change, involves making the person whose attitude is desired to be changed believe by means of various reasoning and proof instead of forcing or manipulating (Bilgin, 2003: 163).