Week 1 - Theoretical
Is it possible to talk about non-persuasive communication? Are all our communications based on a persuasive basis? The answer to these questions lies in the concepts of communication and persuasion. Communication is the process of transferring knowledge, thought or attitude to others in various ways and for purposes, and sharing it with others.
Week 2 - Theoretical
Before discussing what persuasion is, it is necessary to consider the concept of attitude. There are certain attitudes in our daily life. For example, while Ayten Hanım constantly uses a certain detergent, Nurten Hanım uses another brand of detergent. Nevin, on the other hand, started to use the toothpaste suggested by the salesperson by changing it while she was using a certain brand of toothpaste as a result of her conversation with the salesperson she met in a market.
Week 3 - Theoretical
As a social being, human beings are in constant communication for many reasons. Giving information, getting information, asking for help, making a promise, expressing one's own feelings and thoughts or trying to learn the feelings and thoughts of others, etc. For reasons, communication is established in a certain structure and order. At this point, it is necessary to look at the definition of communication: “Interpersonal communication; It is the process of transferring knowledge, feelings, thoughts, attitudes and opinions and behavior patterns from one person to another through a relationship between the source and the receiver, using some channels and for the purpose of change.
Week 4 - Theoretical
Today, the concept and process of persuasion is a subject that has been studied extensively. In general terms, the most important factor contributing to success and failure in communication emerges in the form of persuasive communication and its appropriate configuration. With a good understanding and knowledge of persuasive techniques; an educator, an advertiser, or a politician, in other words, anyone whose goal is to change what others think and do, it becomes possible to evaluate openly. It should not be forgotten that there are some important variables in persuasion. In fact, each of the variables in persuasion should be identifiable, distinguishable, and measurable.
Week 5 - Theoretical
Propaganda uses many similar techniques to advertising. However, propaganda often includes political or nationalist themes. Propaganda is made through brochures, posters, TV or radio broadcasts and any other information-bearing media.
Week 6 - Theoretical
Scientific studies on the concept of "persuasion" are mostly under the main title of "Social / Human Sciences". Apart from this, considering the relationship between human, communication and persuasion, in "Linguistics" and "Literature"; These are the areas where we observe perspectives on persuasive communication. In scientific classification, the words "branch", "field" and "discipline" are sometimes used interchangeably. Today, the concept of "interdisciplinary", which is frequently encountered, is used to indicate that the methods and results of scientific studies/research are in interaction with different disciplines/fields.
Week 7 - Theoretical
Persuasion was examined by the Greek thinker, Aristotle / Aristotle; The name of the work he interpreted is “Rhetoric”. According to Aristotle, persuasion can be based on three pillars: Ethos, that is, the credibility of the source; pathos, emotional appeal and logos, i.e. logical appeal; or the use of these three together in different ways constitutes the concept of persuasion.
Week 8 - Intermediate Exam
For the person/group/institution who initiates persuasive or persuasive communication, we would like to indicate the person/group/institution who takes action to communicate for persuasive purposes with the expressions "persuader", "persuader", "source" or "source of persuasion". In the fourth unit of our book, we will use the expressions persuasive and source of persuasion. In order to persuade the recipients of the message/target audience, the persuasion source must be an expert in his/her field and must have the necessary knowledge for the purpose of the persuasive communication activity and be able to use it.Midterm quiz
Week 9 - Theoretical
For the person/group/institution that initiates the persuasive or persuasive communication, we would like to indicate the person who takes action to communicate with persuasive purposes, with the words persuasive, persuasive, source or persuasive source. In the fourth unit of our book, we will use the terms persuasive and persuasive. In order to persuade the recipients of the message/target audience, the persuasive source should be both an expert in his field and have the necessary knowledge for the purpose of the persuasive communication activity and should be able to use it. He should review the information gathered for the purpose and the evidence for it, organize it appropriately and create the message of persuasion. Those who create the persuasion message may also be a group of experts. However, while the persuasion message is delivered according to the target audience, it should be re-coded if necessary and the appropriate tool and channel should be used
Week 10 - Theoretical
We can specify the basic elements of the persuasive communication process as “source, message/message, medium, channel and receiver”. What makes the communication “persuasive” is the persuasive/source, the persuasive message and the ones to be persuaded/recipients. Behind the persuasive communication practitioner, there may be a large team of experts, or a person may become a "successful persuader" by specializing in persuasive communication to a certain extent.
Week 11 - Theoretical
A certain strategy must be followed in order to persuade people about something. Whether the message is one-sided or two-sided affects the persuasiveness of our message. It is not possible to explain the persuasion process in a single way. What kind of strategy should be followed according to the target audience may vary.
Week 12 - Theoretical
What comes to mind when we try to think of two typical experiences you can have with the media? While browsing the Internet, you search, visit sites of interest, and perhaps register to gain special privileges from one or more of these sites. Searching the Internet, communicating with friends and family; or you can use it to get the latest news, to be informed about sports and entertainment events. When you're done surfing the Internet, you can watch some television. Maybe it's your favorite day of the week to watch TV. Whether you are connected to the Internet or watching television, you use media to meet some of your needs and experiences.
Week 13 - Theoretical
Persuasionists use audience analytics to understand their audience and tailor their message. Developing technology in terms of mass communication helps target audiences to catch the vulnerabilities of persuasive messages.
Week 14 - Theoretical
People communicate with hundreds or even thousands of verbal or nonverbal messages in their daily lives. According to researcher Albert Mehrabian (1971), if facial expressions and sound features such as tone of voice and speed are used correctly, verbal communication, that is, by using words; 7% of the communication is done by speaking, while the remaining 93% is communication through nonverbal factors. Mehrabian expressed the verbal and non-verbal factors and effects used in communication as percentages (%).
