Neuroscience brings a new approach to understanding human behavior in marketing and sales. Thanks to neuro marketing and sales training, it will be clearly understood how to develop strategies that will affect consumers' purchasing decisions, and as a result, the sales potential will be increased.

The main topics of this course are the effects of neuroscience methods in the determination of marketing strategies, the use of neuroscience data in the process of consumer protection, neuromarketing strategies and the ethical dimension of neuromarketing.