Information Package / Course Catalogue - Adnan Menderes University

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Marketing Managemenet

Course Code	: BYY214
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 4

Objectives of the Course

Increasingly important in business functions, marketing has a strategic pre-requisite for businesses, especially with competitive advantage. In this context, this course is to convey to the students how to evaluate the marketing activities that can be applied in order to achieve the desired market success from the management perspective.

Course Content

How to make decisions about management perspective and marketing mix members consists of specific marketing-related policies and decisions that can be applied on the market in the framework of strategic thinking.

Name of Lecturer(s)

Learning Outcomes

1.	Defines concepts and facts that constitute the basis of marketing and gives examples.
2.	They explain the concept of market environment, analyze the elements of market environment and determine their implications in terms of marketing management.
3.	Describes the causes of consumer behavior, creates comments and marketing programs.
4.	Knows the concept of marketing management.
5.	Knows the elements of marketing mix.

Recommended or Required Reading

1.	Marketing Management, Tuncer Tokol, Nobel Publishing House.

Weekly Detailed Course Contents

Week 1 - Theoretical

The history ef marketing and the understanding of marketing

Week 2 - Theoretical

Marketing management and strategic thinking

Week 3 - Theoretical

Marketing management decisions

Week 4 - Theoretical

Marketing information system and information resources

Week 5 - Theoretical

Market analysis

Week 6 - Theoretical

Positioning policies

Week 7 - Theoretical

Product management

Week 8 - Theoretical

Product management, (Midterm exam evaluation)

Week 9 - Theoretical

Brand management

Week 10 - Theoretical

Pricing policies

Week 11 - Theoretical

Promotion policies

Week 12 - Theoretical

Distribution policies and decisions

Week 13 - Theoretical

Marketing organization and decisions

Week 14 - Theoretical

Business to business (B to B) marketing

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Assignment	1	%10
Quiz	1	%10
Midterm Examination	1	%20
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	0	2	28
Assignment	15	0	2	30
Term Project	15	0	2	30
Midterm Examination	1	5	1	6
Final Examination	1	5	1	6
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13
OÇ-1	5	5		5	4	3	3	4	4	4	4	4	4
OÇ-2	5	4		5	4	3	3	4	5	4	4	4	4
OÇ-3	5	5		5	4	3	4	4	5	4	4	4	4
OÇ-4	5	5		5	4	3	4	4	5	5	4	4	4
OÇ-5	5	5		5	4	3	4	5	5	5	4	4	4

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