Information Package / Course Catalogue
Public Relations and Corparate Communication
Course Code: BYY183
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

With this course students will be able to organize in the field of Public Relations and Tourism and Travel Services program.

Course Content

Public Relations, Organizing Program Content Creation, Operations Planning, Social and Cultural Programs Planning, Financing Planning

Name of Lecturer(s)
Learning Outcomes
1. Preparing for public relations organization.
2.To carry out public relations organization transactions.
3.To have information about Public Relations Activities
4.To have knowledge about Organization Planning.
5.To have knowledge about Planning Social and Cultural Programs.
Recommended or Required Reading
1.Course Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic concepts related to Public Relations
Week 2 - Theoretical
Basic concepts related to Public Relations
Week 3 - Theoretical
Public Relations activities
Week 4 - Theoretical
Public Relations activities
Week 5 - Theoretical
Creation a content program
Week 6 - Theoretical
Organization planning
Week 7 - Theoretical
Organization planning
Week 8 - Theoretical
Organization planning, (Midterm exam evaluation)
Week 9 - Theoretical
Organization planning
Week 10 - Theoretical
Operations
Week 11 - Theoretical
Operations
Week 12 - Theoretical
Planning social and cultural programs
Week 13 - Theoretical
Planning social and cultural programs
Week 14 - Theoretical
Financial Planning
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment120224
Term Project120224
Project120112
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes