Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Lec. Elif Meryem YURDAKUL ŞİPAL

Brand Management

Course Code	: PSY106
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 3

Objectives of the Course

It aims to understand the meaning of ne brand önemli which is an important concept in public relations and marketing and why it is so important today.

Course Content

Students know the components of the brand and understand and interpret how a brand is managed in this direction

Name of Lecturer(s)