Information Package / Course Catalogue
Brand Management
Course Code: PSY106
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

It aims to understand the meaning of ne brand önemli which is an important concept in public relations and marketing and why it is so important today.

Course Content

Students know the components of the brand and understand and interpret how a brand is managed in this direction

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
.
Week 2 - Theoretical
.
Week 3 - Theoretical
.
Week 4 - Theoretical
.
Week 5 - Theoretical
.
Week 6 - Theoretical
.
Week 7 - Theoretical
.
Week 8 - Intermediate Exam
.
Week 9 - Intermediate Exam
.
Week 10 - Theoretical
.
Week 11 - Theoretical
.
Week 12 - Theoretical
.
Week 13 - Theoretical
.
Week 14 - Theoretical
.
Week 15 - Theoretical
.
Week 16 - Final Exam
.
Week 17 - Final Exam
.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination113316
Final Examination114317
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
5
5
3
2
5
4
2
4
3
OÇ-2
5
4
5
3
2
3
5
4
3
4
OÇ-3
4
4
3
4
3
4
3
4
3
4
OÇ-4
3
5
4
4
5
4
5
4
5
4
OÇ-5
5
3
4
5
4
5
4
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026