Information Package / Course Catalogue
Customer Relationship
Course Code: PSY110
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The aim of this course is to teach customer related concepts such as customer retention, acquisition, customer relationship measurement.

Course Content

Examining customer relations in terms of business management, employees and customers

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
.
Week 2 - Theoretical
.
Week 3 - Theoretical
.
Week 4 - Theoretical
.
Week 5 - Theoretical
.
Week 6 - Theoretical
.
Week 7 - Theoretical
.
Week 9 - Intermediate Exam
.
Week 10 - Theoretical
.
Week 11 - Theoretical
.
Week 12 - Theoretical
.
Week 13 - Theoretical
.
Week 14 - Theoretical
.
Week 15 - Theoretical
.
Week 16 - Final Exam
.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory321448
Midterm Examination151520
Final Examination113132
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
4
3
4
3
4
4
4
3
4
OÇ-2
5
3
4
5
4
4
5
4
5
4
OÇ-3
3
5
4
5
4
5
4
5
5
4
OÇ-4
4
3
5
4
5
4
5
4
5
4
OÇ-5
5
4
3
5
4
3
5
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026