Today, rapidly changing environmental conditions create new threats and opportunities for enterprises at any time. In the face of these threats and opportunities, the company has advantages and weaknesses over its competitors. In order to survive in the environment in which it operates, it should conduct various situation analyzes, produce strategies and become superior to its competitors. In other words, in order to sustain life, the company must provide competitive advantage to its competitors and maintain it in the long term. In this course, the strategies and related methods for the long term survival of the enterprise will be discussed and examined.

Basic Strategies, Lower and Upper Group Strategies