Information Package / Course Catalogue
E Sales Retailing
Course Code: PSY209
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to enable students to comprehend Electronic Commerce Applications at the rate that can be used in business life.

Course Content

Historical Development of Electronic Commerce, Basic Concepts of Internet and Electronic Commerce, Marketing and Advertising over the Internet, Electronic Commerce Applications, Financial Investment Instruments.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
.
Week 2 - Theoretical
.
Week 3 - Theoretical
.
Week 4 - Theoretical
.
Week 5 - Theoretical
.
Week 6 - Theoretical
.
Week 7 - Theoretical
.
Week 8 - Intermediate Exam
.
Week 9 - Intermediate Exam
.
Week 10 - Theoretical
.
Week 11 - Theoretical
.
Week 12 - Theoretical
.
Week 13 - Theoretical
.
Week 14 - Theoretical
.
Week 15 - Theoretical
.
Week 16 - Final Exam
.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Midterm Examination15712
Final Examination1527
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
3
4
5
4
5
4
5
4
3
OÇ-2
4
4
3
3
4
4
5
4
5
4
OÇ-3
5
3
4
4
3
4
5
4
3
4
OÇ-4
4
3
5
4
5
3
4
5
4
5
OÇ-5
5
5
5
3
3
4
5
4
5
3
Adnan Menderes University - Information Package / Course Catalogue
2026