Information Package / Course Catalogue
Corporate Store İmage
Course Code: PSY213
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Students taking this course will be able to recognize the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and be able to practice in the sector.

Course Content

To be able to explain the concepts of corporate strategy, corporate culture, corporate personality and corporate identity and to analyze the relationship between them.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
1..
Weekly Detailed Course Contents
Week 1 - Theoretical
.
Week 2 - Theoretical
.
Week 3 - Theoretical
.
Week 4 - Theoretical
.
Week 5 - Theoretical
.
Week 7 - Theoretical
.
Week 8 - Intermediate Exam
.
Week 9 - Intermediate Exam
.
Week 10 - Theoretical
.
Week 11 - Theoretical
.
Week 12 - Theoretical
.
Week 13 - Theoretical
.
Week 14 - Theoretical
.
Week 15 - Theoretical
.
Week 16 - Final Exam
.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory222044
Midterm Examination15712
Final Examination151419
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
4
3
5
4
3
4
5
4
5
OÇ-2
4
3
5
4
5
4
3
4
5
4
OÇ-3
5
3
5
4
3
5
4
4
5
4
OÇ-4
5
3
4
5
4
4
5
4
5
4
OÇ-5
5
3
4
5
5
5
4
4
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026