The aim of this course is to provide the students with the concept of persuasion, the relationship between persuasion and advertising and marketing communication elements, theories explaining the operation of persuasion, preparation of persuasive messages, and the use of these messages in both public relations and advertising campaigns and communication process.

persuasive communication, rhetoric, motivation etc. explanation of concepts-marketing, public relations, political communication, advertising, defense, etc. to show how to use persuasive communication on issues -convincing issues to be considered for persuasion at each stage of the persuasive communication process-explaining the use of persuasive communication and rhetoric in the historical process