Marketing, as a science that has not completed evolution and continues its development; human needs and the satisfaction of these needs with each passing day is emerging with innovations. According to this; The process, which started with classical marketing, has been brought up to create customer satisfaction and brand value with the principle of single voice-single message under the name of integrated marketing communication. In this context; The aim of this course is to provide the students with the necessary information about the operation and applications of the concept of integrated marketing communication.

This course is designed to understand the role of brand in integrated marketing communication and to plan communication strategies. topics.