Information Package / Course Catalogue
| Course Code | : PSY210 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of the course is to teach the international market environment and international marketing features and practices to students.
Development of marketing concept, strategic marketing planning, target market, global marketing management, social and cultural factors in world markets, regional markets, global production strategies, competition analysis, product saturation levels in international markets, attitudes towards foreign countries, pricing decisions, global advertising and world brands, global marketing management and control.
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| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 2 | 2 | 20 | 44 |
| Midterm Examination | 1 | 5 | 7 | 12 |
| Final Examination | 1 | 5 | 14 | 19 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 3 | 3 | 4 | 4 | 5 | 3 | 4 | 5 | 4 | 5 |
OÇ-2 | 5 | 4 | 3 | 5 | 4 | 5 | 4 | 5 | 4 | 5 |
OÇ-3 | 3 | 4 | 4 | 3 | 5 | 4 | 4 | 5 | 4 | 5 |
OÇ-4 | 5 | 3 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 3 |
OÇ-5 | 5 | 3 | 4 | 5 | 4 | 5 | 4 | 2 | 4 | 5 |