Information Package / Course Catalogue
| Course Code | : MTS110 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : 30 working days |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
At the end of this course, student clothes marketing will be given to students, information about the definition, aim, scope, usefulness and reasons of market research will be given.
Marketing research process and main data collection methods, Definition of branding, Advantages of branding in the market, Branding functions in marketing, Brand management and brand building, Factors affecting the branding success, Definition and functions of marketing, Marketing strategies, Clothing marketing process, , Types of presentations.
| Lec. Şükrü ÖMÜR |
| 1. | Defines the concept of marketing and its place and importance in the fashion industry |
| 2. | Describe elements of marketing mix in terms of fashion marketing |
| 3. | Defines the topics of market analysis, demand forecasting, market segmentation and target market selection |
| 4. | consumer behavior |
| 5. | Fashion Brand Management |
| 1. | Ecer, F. (2004.) Marketing Principles, Theory and Approaches. Ankara: Gazi Bookstore. |
| 2. | Tungate, M. (2006). Becoming a Brand in Fashion. Istanbul: Rota Publications Harriet Posner, H. (2011). Marketing Fashion. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 5 | 0 | 2 | 10 |
| Project | 5 | 0 | 2 | 10 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 |
OÇ-2 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 |
OÇ-3 | 5 | 5 | 5 | 4 | 3 | 4 | 3 | 5 | 4 | 4 | 4 |
OÇ-4 | |||||||||||
OÇ-5 | |||||||||||