At the end of this course, student clothes marketing will be given to students, information about the definition, aim, scope, usefulness and reasons of market research will be given.

Marketing research process and main data collection methods, Definition of branding, Advantages of branding in the market, Branding functions in marketing, Brand management and brand building, Factors affecting the branding success, Definition and functions of marketing, Marketing strategies, Clothing marketing process, , Types of presentations.