Information Package / Course Catalogue
| Course Code | : BAS212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The objective of this course is to provide students with knowledge about the establishment, organizational structure, management processes, and areas of operation of insurance companies; and to equip them with the ability to analyze and evaluate business processes in the insurance sector by understanding marketing, customer relations, claims management, reinsurance, financial management, and digital insurance practices within insurance companies.
This course covers the fundamental concepts of insurance management, the structure of the insurance industry, the establishment and organizational structure of insurance companies, management functions, human resources management, sales and marketing activities, customer relationship management, insurance agencies and other distribution channels, policy issuance processes, claims management, financial management, technical reserves, and reinsurance practices. In addition, digital insurance (InsurTech), artificial intelligence-enabled insurance applications, and current developments in the sector are evaluated through case studies and practical examples.
| 1. | Explains the establishment, organizational structure, and core business areas of insurance companies. |
| 2. | Explains the functioning of management, marketing, customer relations, and distribution channels in insurance companies. |
| 3. | Evaluates claims management, reinsurance, and financial management processes from the perspective of insurance operations. |
| 4. | Analyzes digital insurance (InsurTech) applications and the impact of technological advancements on insurance companies. |
| 5. | Develops solutions by analyzing case studies related to key management and operational processes encountered in insurance companies. |
| 1. | Insurance, Feridun Kaya (Beta Publishing, 2023) |
| 2. | General Management, Adnan Celik |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Quiz | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 2 | 2 | 2 | 8 |
| Reading | 3 | 0 | 2 | 6 |
| Individual Work | 2 | 2 | 3 | 10 |
| Quiz | 1 | 1 | 1 | 2 |
| Midterm Examination | 1 | 1 | 2 | 3 |
| Final Examination | 1 | 2 | 2 | 4 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 1 | 2 | 1 | 2 | 2 | 1 | 2 | 2 | |
OÇ-2 | 5 | 1 | 2 | 1 | 3 | 3 | 2 | 2 | 2 | |
OÇ-3 | 5 | 1 | 3 | 2 | 5 | 3 | 2 | 2 | 3 | |
OÇ-4 | 4 | 1 | 5 | 4 | 4 | 2 | 1 | 3 | 3 | 1 |
OÇ-5 | 4 | 1 | 3 | 2 | 5 | 4 | 3 | 3 | 3 | 1 |