Information Package / Course Catalogue
| Course Code | : LBT239 |
| Course Type | : Non Departmental Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
To ensure the establishment of a commercial understanding in accordance with the developments in trade and technology, to introduce the concepts of e-commerce and e-marketing with today's applications.
Introduction and Basic Concepts, Knowledge Economy and Electronic Commerce, Tools of Electronic Commerce, Infrastructure and Security, Payment Systems in Electronic Commerce, Electronic Commerce and Marketing, Electronic Commerce and Law
| Ins. Ümit NARİNCE |
| 1. | Explain the concept and models of electronic commerce. |
| 2. | Knows 4P in electronic commerce. |
| 3. | Interpret electronic commerce applications within the scope of marketing. |
| 4. | Interpret the developments in marketing. |
| 5. | Learns the legislative council in electronic commerce. |
| 1. | Mehmet MARANGOZ, İnternette Pazarlama, Beta Basım Yayım Dağıtım, 2014. |
| 2. | https://yokdersleri.yok.gov.tr/#ders |
| 3. | Lecture notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 2 | 0 | 2 |
| Individual Work | 1 | 4 | 0 | 4 |
| Practice Examination | 1 | 7 | 1 | 8 |
| Quiz | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-5 | 5 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |