Information Package / Course Catalogue
| Course Code | : KZM206 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
It is aimed to learn the concepts of marketing and marketing related concepts and to examine the marketing techniques formed according to current conditions.
Learning actual marketing technics and applications.
| 1. | To be informed about changing market conditions |
| 2. | To be informed about actual marketing technics |
| 3. | To be informed about consumer behaviour |
| 4. | To be able to apply of appropriate marketing strategies according to changing conditions |
| 5. | To be informed about web based marketing and applications |
| 1. | Varinli, İnci ve Kahraman Çatı (Ed.), Güncel Pazarlama Yaklaşımından Seçmeler, Detay Publications 2008. |
| 2. | Doyle, Peter (Translation; Gülfidan Barış) (2003), Değer Temelli Pazarlama, İstanbul, MediaCat Publications |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 3 | 1 | 0 | 3 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 2 | 4 | ||||||||
OÇ-2 | 2 | 3 | ||||||||
OÇ-3 | 2 | 4 | ||||||||
OÇ-4 | 2 | 3 | ||||||||
OÇ-5 | 2 | 3 | ||||||||