Information Package / Course Catalogue
Web Based Selling Methods
Course Code: KZM116
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

At the end of the course, it is aimed that the student will have knowledge about web-based sales technologies and have the knowledge and skills to make applications.

Course Content

Web-based applications, e-commerce applications, current legislation

Name of Lecturer(s)
Learning Outcomes
1.Learns web based marketing applications.
2.Learns internet and related technologies.
3.Learns e-trade and its applications.
4.Have information about consumer behavior.
5.Gains knowledge of e-commerce and legal legislation.
Recommended or Required Reading
1.Lecture notes
2.Related law and regulations
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to web-based technologies
Week 2 - Theoretical
Introduction to web-based technologies
Week 3 - Theoretical
E-commerce and its applications
Week 4 - Theoretical
E-commerce and its applications
Week 5 - Theoretical
E-commerce and its applications
Week 6 - Theoretical
Social media and marketing applications
Week 7 - Theoretical
Social media and marketing applications
Week 8 - Theoretical
Social media and marketing applications (Midterm exam evaluation)
Week 9 - Theoretical
Social media and marketing applications
Week 10 - Theoretical
Customer-oriented marketing
Week 11 - Theoretical
Customer-oriented marketing
Week 12 - Theoretical
Advertising and marketing applications
Week 13 - Theoretical
Advertising and marketing applications
Week 14 - Theoretical
Advertising and marketing applications
Assessment Methods and Criteria
Type of AssessmentCountPercent
Report1%30
Term Assignment1%30
Final Examination1%40
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory72228
Lecture - Practice72228
Assignment3116
Term Project1516
Midterm Examination1123
Final Examination1123
TOTAL WORKLOAD (hours)74
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
2
2
OÇ-2
2
2
OÇ-3
2
2
OÇ-4
2
2
OÇ-5
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026