Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Caner IŞIK

Prof. Hasan GÜLTEKİN

Assoc. Prof. Ali İhsan YAPICI

Assoc. Prof. Berna AKYÜZ SİZGEN

Assoc. Prof. Ferda ZAMBAK

Assoc. Prof. Mehmet Mustafa KARACA

Assoc. Prof. Şahin BARANOĞLU

Ins. Gökhan TÜRK

Lec. Cihan DOĞAN

Lec. Ebru Özlem YILMAZ

Lec. Harun KAYA

Introduction to Public Relations

Course Code	: HİR102
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

Halkla ilişkiler kavramı kapsamında gerçekleştirilen faaliyetler hakkında bilgi vererek, kavramın bağlantılı olduğu diğer alanlarla benzerlik ve farklılıklarını ortaya koymak ve halkla ilişkilerin gelişim sürecini, bu süreci belirleyen sosyal gelişmelerle birlikte anlatmak.

Course Content

Halkla İlişkiler kavramını, mesleğini, tarihçesini, dünyada ve Türkiye’de halkla ilişkilerin durumunu anlatmak, kamuoyu oluşturma gücü ve pazarlama iletişimindeki rolünü ifade etmek, halkla ilişkiler reklam, halkla ilişkiler propaganda, halkla ilişkiler ve pazarlama, halkla ilişkiler ve tanıtım, halkla ilişkiler ve iletişim ilişkisini irdelemek

Name of Lecturer(s)

Learning Outcomes

1.	Explains the concept of public relations and its relationship with other core communication disciplines (advertising, marketing, journalism)
2.	Analyzes the historical evolution of the public relations profession and the approaches of field pioneers
3.	Defines the processes of persuasive communication and the role of public relations in shaping public opinion.
4.	"Understanding public relations activities in public and private organizations with their causes and consequences"
5.	Distinguishes the stages of the public relations process: research, planning, execution, and evaluation
6.	Grasps contemporary public relations practices such as corporate identity, reputation management, crisis communication, and social responsibility

Recommended or Required Reading

1.	Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Y.
2.	Alaeddin Asna, Public Relations Temel Bilgiler, Der Y.
3.	Ceyda Aydede, Halkla İlişkiler Kampanyaları, Mediacat Y.
4.	Ali Saydam, Algılama Yönetimi, Rota Y.
5.	Michael Levine, Halkla İlişkiler: Bir Gerilla Savaşı, Rota Y.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to the course

Week 2 - Theoretical

Public Relations in to the Ottoman Empire

Week 3 - Theoretical

Relationship with other areas of public relations

Week 4 - Theoretical

Proactive and Reactive Public Relations

Week 5 - Theoretical

History of Public Relations in Turkey 1

Week 6 - Theoretical

History of Public Relations in Turkey 2

Week 7 - Theoretical

History of Public Relations in World

Week 8 - Theoretical

Public Relations Thories

Week 9 - Theoretical

Public Relations in Utilities

Week 10 - Theoretical

Public Relations in Private Sector

Week 11 - Theoretical

Tools and methods in public relations

Week 12 - Theoretical

New Communication Tecnoloques and Public Relations

Week 13 - Theoretical

Lobbying and Sponsorship

Week 14 - Theoretical

Future Of Public Relations

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Attending Lectures	1	%10
Quiz	1	%10
Midterm Examination	1	%20
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	3	3	84
Assignment	3	3	3	18
Reading	2	2	2	8
Individual Work	4	0	2	8
Midterm Examination	1	10	2	12
Final Examination	1	19	2	21
TOTAL WORKLOAD (hours)				151

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10
OÇ-1				5
OÇ-2				5
OÇ-3				5					4
OÇ-4				5			3
OÇ-5				5
OÇ-6				5