Information Package / Course Catalogue
Innovation Management in Hospitality Enterprises
Course Code: TUİ234
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to understand the importance of innovating and how to change the organizations in this way and to investigate and examine how this change process is managed and directed by the managers.

Course Content

The main aim of this course is to explain the concept of innovation, its importance, its types, and its contribution to organization and its customers.

Name of Lecturer(s)
Learning Outcomes
1.Understanding the strategic dimensions of innovation and change
2.To be able to understand the importance of innovation and change and be conscious of change
3.Understanding and resolving the external and internal causes of innovation and change
4.Define and manage innovation and change process
5.To learn the effect of innovation on organizational change
Recommended or Required Reading
1.Innovation Management in Hotel Industry-Doç. Dr. Mahmut DEMİR, Doç. Dr. Şirvan ŞENDEMİR
Weekly Detailed Course Contents
Week 1 - Theoretical
Importance of innovation in hospitality management
Week 2 - Theoretical
Models of innovation in hospitality management
Week 3 - Theoretical
Modern approaches to innovation in hospitality management
Week 4 - Theoretical
Factors affecting innovation management in hospitality management
Week 5 - Theoretical
Innovation strategies in hospitality management
Week 6 - Theoretical
Innovativeness performance in hospitality management
Week 7 - Theoretical
Financial innovation in hospitality management
Week 8 - Theoretical
Product innovation in hospitality management
Week 9 - Intermediate Exam
Midterm exam
Week 10 - Theoretical
Marketing innovation in hospitality management
Week 11 - Theoretical
Organizational innovation in hospitality management
Week 12 - Theoretical
Innovation culture in hospitality management
Week 13 - Theoretical
Invisible face of innovation in hospitality management
Week 14 - Theoretical
Innovation practices in hospitality management
Week 15 - Final Exam
Process innovation in hospitality management
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Reading2204
Individual Work2204
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)72
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026