Information Package / Course Catalogue
Yield Management
Course Code: TUİ240
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

To learn the fundamentals of income and pricing strategies and the different application areas; the difficulties that may be encountered in the application of theory, and what to pay attention to.

Course Content

Providing profit maximization through pricing techniques and demand control strategies

Name of Lecturer(s)
Learning Outcomes
1.Participants learn pricing and revenue optimization applications and solution methods.
2.Participants learn the difficulties in implementing pricing systems
3.Participants enhance critical thinking and self-learning skills
4.To gain knowledge of IT systems in yield management
5.To learn the benefits of yield management
Recommended or Required Reading
1.Yield Management Application Model for 5 Star Hotels - M. Emeksiz
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to pricing techniques
Week 2 - Theoretical
Profit maximization and yield management
Week 3 - Theoretical
The role of capacity in the context of yield management
Week 4 - Theoretical
The role of IT in the context of yield management
Week 5 - Theoretical
Demand theories and implications
Week 6 - Theoretical
Discrete demand functions
Week 7 - Theoretical
Linear demand functions
Week 8 - Theoretical
Case study analisis
Week 9 - Intermediate Exam
Mid-term exam
Week 10 - Theoretical
Pricing in single and multi-markets
Week 11 - Theoretical
The role of competition on pricing
Week 12 - Theoretical
Bundling of services
Week 13 - Theoretical
Tying of services
Week 14 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Reading2204
Individual Work2204
Midterm Examination1819
Final Examination110111
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026