
| Course Code | : TUİ240 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
To learn the fundamentals of income and pricing strategies and the different application areas; the difficulties that may be encountered in the application of theory, and what to pay attention to.
Providing profit maximization through pricing techniques and demand control strategies
| 1. | Participants learn pricing and revenue optimization applications and solution methods. |
| 2. | Participants learn the difficulties in implementing pricing systems |
| 3. | Participants enhance critical thinking and self-learning skills |
| 4. | To gain knowledge of IT systems in yield management |
| 5. | To learn the benefits of yield management |
| 1. | Yield Management Application Model for 5 Star Hotels - M. Emeksiz |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Reading | 2 | 2 | 0 | 4 |
| Individual Work | 2 | 2 | 0 | 4 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 70 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | ||||||||||||||
OÇ-2 | 5 | ||||||||||||||
OÇ-3 | 5 | ||||||||||||||
OÇ-4 | 5 | ||||||||||||||
OÇ-5 | 5 | ||||||||||||||