Information Package / Course Catalogue
| Course Code | : TUİ231 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Especially with the widespread growth of the Internet and electronic market structure in emerging opportunities and threats to tourism businesses and tourist consumers, to examine new business approaches and practices.
To reach potential customers, products and services to customers over the Internet to promote and sell.
| 1. | Gain knowledge about e-commerce concepts. |
| 2. | Gain knowledge about e-commerce and touristic consumers, the effects of tourism enterprises. |
| 3. | Gain knowledge about e-business models and e-business strategies. |
| 4. | Gain knowledge about direct marketing issues in e-commerce |
| 5. | Gain knowledge about e-commerce payment systems and security issues |
| 1. | ACAR Erkan, CANTÜRK Kayahan, Elektronik Ticaret ve Elektronik İş, Nobel Yayın Dağıtım, 2007 |
| 2. | DOKUR Şükrü, ERBAŞLAR Gazanfer, Elektronik Ticaret, Nobel Yayın Dağıtım, 2008 |
| 3. | ÖZMEN Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, İstanbul, 2009 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 7 | 0 | 2 | 14 |
| Laboratory | 2 | 1 | 4 | 10 |
| Studio Work | 1 | 0 | 7 | 7 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | ||||||||||||||
OÇ-2 | 5 | ||||||||||||||
OÇ-3 | 5 | ||||||||||||||
OÇ-4 | 5 | ||||||||||||||
OÇ-5 | 5 | ||||||||||||||