The aim of this course is to enhance undergraduate students' conceptual and practical knowledge regarding the new product development process. The course covers all stages in detail, from the emergence of a new product idea to its development, production, and introduction to the market. Additionally, comprehensive information is provided on the fundamental methods and techniques used in the new product development process.

Within the scope of the course, key concepts such as new product development strategies, the design process, market research, and technical testing will be addressed. Discussions will be held on how a new product can be developed in different sectors, and successful and unsuccessful product development projects will be evaluated through case studies. Furthermore, student projects involving the creation and transformation of original product ideas into tangible products will constitute a significant component of the course.