Information Package / Course Catalogue - Adnan Menderes University

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New Product Development

Course Code	: FE436
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: English
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of this course is to enhance undergraduate students' conceptual and practical knowledge regarding the new product development process. The course covers all stages in detail, from the emergence of a new product idea to its development, production, and introduction to the market. Additionally, comprehensive information is provided on the fundamental methods and techniques used in the new product development process.

Course Content

Within the scope of the course, key concepts such as new product development strategies, the design process, market research, and technical testing will be addressed. Discussions will be held on how a new product can be developed in different sectors, and successful and unsuccessful product development projects will be evaluated through case studies. Furthermore, student projects involving the creation and transformation of original product ideas into tangible products will constitute a significant component of the course.

Name of Lecturer(s)

Learning Outcomes

1.	The ability to evaluate the fundamental concepts related to new products.
2.	The ability to approach and interpret the new product development process from various perspectives.
3.	The ability to examine the socio-cultural factors affecting the new product development process.
4.	The ability to analyze different strategies related to the new product development process.
5.	The ability to evaluate market analysis and economic analysis.

Recommended or Required Reading

1.	Annacchino Mark A. (2003), New Product Development: From Initial Idea to Product Development, Elsevier, Butterworth Heinemann Publication
2.	Thomas Robert J. (1993), New Product Development: Managing and Forecasting for Strategic Success
3.	Kumar Sameer and Promma Phrommathed (2005), New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organizational Learning and Market Conditions, Springer

Weekly Detailed Course Contents

Week 1 - Theoretical

Concept of new product, types of new products, and examples of new products in the food industry

Week 2 - Theoretical

Importance of new products (economic and strategic importance for businesses, consumers, and society), reasons that drive companies to develop new products (competition, consumer demands, technological advancements, and changing market dynamics)

Week 3 - Theoretical

Basic concepts related to the new product development process, factors affecting the process, generation of new product ideas, reviewing and screening of ideas

Week 4 - Theoretical

Concept development and internal testing, market analysis and economic evaluation, prototype development and market testing

Week 5 - Theoretical

Fundamental knowledge and practices related to quality control and analysis methods of produced products

Week 6 - Theoretical

Product launch, launch strategies, distribution channels, promotional activities

Week 7 - Theoretical

Value creation through new products, brand value, customer satisfaction, and contributions to business performance, reasons for failure in new product development, case studies on strategic, operational, and marketing-related errors

Week 8 - Theoretical