Information Package / Course Catalogue
General Business
Course Code: ISL111
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to explain fundamental business concepts and business functions.

Course Content

Basic business concepts, the relationship of business science to other disciplines, its aims and responsibilities, classification of businesses, establishment and business functions.

Name of Lecturer(s)
Learning Outcomes
1.Defines the fundamental concepts, principles, and functions of business.
2.Explains the basic characteristics of core business areas such as management, marketing, accounting, finance, production, and human resources.
3.Analyzes the interrelationships among various business functions.
4.Interprets basic business decisions in accordance with the dynamics of the business environment.
5.Performs case analyses related to basic business processes and offers solution proposals.
6.Communicates business-related knowledge effectively in written and oral form.
Recommended or Required Reading
1.İşletme, S. Kadri MİRZE, Literatür Yayıncılık.
2.İşletme Bilimine Giriş, Prof. Dr. M. Şerif ŞİMŞEK ve Prof. Dr. Adnan ÇELİK, Eğitim Yayınevi.
3.Çağdaş İşletme, Louis E. Boone ve David L. Kurtz, Nobel Akademik Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
Needs and wants, the importance and necessity of businesses in economic life.
Week 2 - Theoretical
The definition of a business and its operating principles, the historical development of business management, and current developments in business management.
Week 3 - Theoretical
Business objectives, business environment.
Week 4 - Theoretical
Classification of businesses.
Week 5 - Theoretical
The relationship of business with other scientific disciplines.
Week 6 - Theoretical
Entrepreneurship and starting a business.
Week 7 - Theoretical
The process of establishing a business.
Week 8 - Theoretical
General information about how businesses operate and their functions.
Week 9 - Theoretical
Management function
Week 10 - Theoretical
Production function
Week 11 - Theoretical
Marketing function
Week 12 - Theoretical
Accounting-Finance function
Week 13 - Theoretical
Human resources function
Week 14 - Theoretical
Additional business functions
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment1134
Quiz1101
Midterm Examination130131
Final Examination135136
TOTAL WORKLOAD (hours)128
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
4
2
2
5
2
1
1
2
1
2
3
3
OÇ-2
4
2
2
5
2
1
1
2
1
2
3
3
OÇ-3
4
3
3
5
3
2
2
3
1
3
4
3
OÇ-4
4
3
3
5
3
2
2
3
1
3
4
4
OÇ-5
4
3
3
5
3
2
2
3
1
4
5
4
OÇ-6
3
2
2
4
2
1
1
5
1
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026