Evaluation of concepts and theories that are needed to explain consumer behavior and forecastiıng the results of them

the place of the consumer in a market economy, the importance of consumer behavior in marketing, consumer behavior overall model, psychological factors, learning and memory, motivation and perception, attitude, personality, ego and lifestyle, socio-cultural factors, group, family, personal effects and spread out innovation, social class, culture, consumer buying process, society and consumer behavior, consumer protection and consumer awareness, consumer education.