Information Package / Course Catalogue
Consumer Psychology and Behavior
Course Code: ISL431
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Evaluation of concepts and theories that are needed to explain consumer behavior and forecastiıng the results of them

Course Content

the place of the consumer in a market economy, the importance of consumer behavior in marketing, consumer behavior overall model, psychological factors, learning and memory, motivation and perception, attitude, personality, ego and lifestyle, socio-cultural factors, group, family, personal effects and spread out innovation, social class, culture, consumer buying process, society and consumer behavior, consumer protection and consumer awareness, consumer education.  

Name of Lecturer(s)
Learning Outcomes
1.Explains factors affecting consumer behavior.
2.Analyzes decision-making processes.
3.Evaluates motivation and attitudes.
4.Defines consumer learning and perception processes.
5.Interprets social and cultural influences.
6.Relates consumer behavior to marketing strategies.
Recommended or Required Reading
1.İslamoğlu, Ahmet Hamdi; Remzi Altunışık (2008) Tüketici Davranışları, Beta Yayınları
2.Koç, Erdoğan(2007), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept and properties of Consumer Behavior
Week 2 - Theoretical
The relationship between consumer behavior and marketing strategy
Week 3 - Theoretical
Consumer Behavior Models
Week 4 - Theoretical
Needs and Consumption
Week 5 - Theoretical
Motivation and Dealing
Week 6 - Theoretical
Perception
Week 7 - Theoretical
Learning
Week 8 - Theoretical
Attitudes, Self and personality
Week 9 - Theoretical
Attitudes, Self and personality
Week 10 - Theoretical
Values , lifestyles, culture
Week 11 - Theoretical
Social classes and groups, situational factors
Week 12 - Theoretical
Social classes and groups, situational factors
Week 13 - Theoretical
Consumer buying decision process
Week 14 - Theoretical
Case study
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination128129
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
3
3
2
3
3
3
3
2
3
OÇ-2
4
3
4
3
4
3
2
3
2
2
OÇ-3
3
3
4
2
4
3
3
3
2
3
OÇ-4
4
3
4
2
3
3
2
3
2
2
OÇ-5
3
3
3
2
3
2
4
2
2
4
OÇ-6
4
4
4
3
4
3
3
4
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026