Information Package / Course Catalogue
Business Development Management
Course Code: ISL317
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course deals with the basic concepts of entrepreneuship which is considered to be the basic dynamic of the economy and intoroduces the characteristics of the entrepreneurs and highlights the importance of small businesses.

Course Content

Entrepreneurs and entrepreneurship concept, The importance of entrepreneurship, small business management, problems faced and solutions of medium-sized entrepreneurs.

Name of Lecturer(s)
Learning Outcomes
1.Explains business development within the framework of strategic management.
2.Conducts market research and competitive analysis.
3.Generates and evaluates new product/service ideas.
4.Applies business model design techniques.
5.Plans collaboration and partnership development strategies.
6.Analyzes business development processes through practical cases.
Recommended or Required Reading
1.KÜÇÜK, Orhan, Girişimcilik ve Küçük İşletme Yönetimi, Seçkin Yayıncılık, Ankara, 2009
2.DÖM, Serpil; Girişimcilik ve Küçük İşletme Yöneticiliği, Detay Yayıncılık, Ankara,2008.
Weekly Detailed Course Contents
Week 1 - Theoretical
Concepts of Entrepreneurship and Entrepreneur
Week 2 - Theoretical
Factors Affecting Entrepreneurship
Week 3 - Theoretical
Small Business and its importance
Week 4 - Theoretical
Stages of small businesses
Week 5 - Theoretical
Types and Classification of Businesses
Week 6 - Theoretical
Location Selection
Week 7 - Theoretical
Location Selection
Week 8 - Theoretical
Small Business Management, Marketing and Finance
Week 9 - Theoretical
Business Plan Preparation
Week 10 - Theoretical
Small Business Growth
Week 11 - Theoretical
Small Business Bankruptcy
Week 12 - Theoretical
Basic Problems and Solutions for Small Business
Week 13 - Theoretical
Organizations Providing Support for Small Businesses
Week 14 - Theoretical
Students Business Plan Presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination128129
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
4
3
3
3
3
2
3
2
3
OÇ-2
4
4
4
4
4
4
3
4
3
4
OÇ-3
4
4
4
4
4
4
3
4
3
4
OÇ-4
4
3
4
3
3
3
2
3
2
3
OÇ-5
4
4
4
4
4
4
3
4
3
4
OÇ-6
4
4
5
4
4
4
3
4
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026