The purpose of this course is to treat system and sytem analyis concepts in detail. System and system development, models used in system development, knowledge systems are the topics that will be covered. In short, this course intends to enhance knowledge of the students regarding system and system implementation in a firm and deals with the appication of concepts to business.

the importance of communication in marketing, function of promotion, promotion decisions and strategies, developments at the advertising sector, public relations, attempts to increase sales , creativity in advertising.