Information Package / Course Catalogue
Advertising and Promotion Strategies
Course Code: ISL429
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The purpose of this course is to treat system and sytem analyis concepts in detail. System and system development, models used in system development, knowledge systems are the topics that will be covered. In short, this course intends to enhance knowledge of the students regarding system and system implementation in a firm and deals with the appication of concepts to business.

Course Content

the importance of communication in marketing, function of promotion, promotion decisions and strategies, developments at the advertising sector, public relations, attempts to increase sales , creativity in advertising.

Name of Lecturer(s)
Learning Outcomes
1.Defines elements of the promotion mix.
2.Analyzes the design of advertising campaigns.
3.Evaluates target audience selection and positioning.
4.Uses communication tools strategically.
5.Applies promotion strategies through case studies.
6.Performs budgeting and impact measurement.
Recommended or Required Reading
1.Yeni Reklamcılık (2007) Atilla Aksoy
2.Pazarlama İletişim Yönetimi Yavuz Odabaşı ve Mine Oyman
Weekly Detailed Course Contents
Week 1 - Theoretical
Promotion mix, promotion strategies, marketing communications process
Week 2 - Theoretical
Defining advertisement, classifying ads and purposes of ads
Week 3 - Theoretical
Historical developments of advertising
Week 4 - Theoretical
Development reasons of ads and media notion
Week 5 - Theoretical
Press ads, magazine ads and the examples of press media ads
Week 6 - Theoretical
Broadcasting and TV ads, billboards and transit advertising
Week 7 - Theoretical
Media in Turkey
Week 8 - Theoretical
Innovations in ads and message
Week 9 - Theoretical
Picture, text, title and slogan in ads
Week 10 - Theoretical
Budgets in ads and planning
Week 11 - Theoretical
Budgets in ads and planning
Week 12 - Theoretical
Advertising agencies, the efficiency of ads
Week 13 - Theoretical
Advertising sector in Turkey, online advertising
Week 14 - Theoretical
Advertising sector in Turkey, online advertising
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination128129
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
2
2
1
2
3
2
2
1
2
OÇ-2
3
3
3
2
3
3
2
3
1
2
OÇ-3
3
3
3
2
3
3
2
3
1
2
OÇ-4
3
3
3
2
3
4
2
3
2
2
OÇ-5
3
3
3
2
4
3
3
3
2
3
OÇ-6
3
3
3
2
4
3
2
3
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026