Information Package / Course Catalogue
Insurance Marketing
Course Code: ISL430
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Informing the students about the technics about the sales and marketing concerning the insurance sector as the samples from the application will guide the students for their development in sales and insurance marketing.

Course Content

The insurance concept with the development taking place in the services sector, the growing importance of insurance, components of insurance marketing mix, services marketing, process of insurance development in the world and Turkey.

Name of Lecturer(s)
Learning Outcomes
1.Explains the characteristics of insurance marketing.
2.Defines the process of identifying target markets.
3.Adapts marketing mix to the insurance sector.
4.Applies customer relationship management strategies.
5.Analyzes the insurance sales process.
6.Evaluates customer loyalty and after-sales services.
Recommended or Required Reading
1.Sigorta Pazarlamasında Reklam Planlama ve Stratejileri Dr.Eda Balkaş
2.Hizmet Pazarlaması Prof. Dr. A. Hamdi İslamoğlu/ Yrd. Doç. Dr. Burcu Candan/ Yrd. Doç. Dr. Şenol
3.Sigorta Pazarlaması "Ünsal Elbeyli"
Weekly Detailed Course Contents
Week 1 - Theoretical
Getting selling started
Week 2 - Theoretical
A respected profession “Being Seller”
Week 3 - Theoretical
Selling Model
Week 4 - Theoretical
Strategic Marketing Processes
Week 5 - Theoretical
Customer Analysis and Customer Management
Week 6 - Theoretical
Pricing Strategies
Week 7 - Theoretical
Communication Strategies
Week 8 - Theoretical
Distribution Channel Strategies
Week 9 - Theoretical
Marketing Organisations
Week 10 - Theoretical
Marketing Management
Week 11 - Theoretical
Customer Portfolio
Week 12 - Theoretical
After selling services
Week 13 - Theoretical
Agency establismment stages
Week 14 - Theoretical
Work group
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination125126
Final Examination130131
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
4
3
3
3
2
2
2
2
2
OÇ-2
4
4
4
3
3
3
2
2
2
2
OÇ-3
3
3
4
4
3
3
3
2
2
2
OÇ-4
3
3
3
4
3
3
3
2
2
2
OÇ-5
3
3
3
4
4
3
3
2
2
2
OÇ-6
3
3
3
3
3
4
4
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026