Information Package / Course Catalogue
Introduction to Business - II
Course Code: ISL102
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

"Introduction to Business Administration II," a fundamental course in business administration education, aims to introduce students to the functions of a business.

Course Content

General information about business functions, basic business functions (Management, Production, Marketing, Accounting-Finance, Human Resources), additional business functions (Supply, R&D, Logistics, Public Relations).

Name of Lecturer(s)
Learning Outcomes
1.Explains the relationships among business functions.
2.Evaluates production, marketing, finance, and management functions in detail.
3.Conducts internal and external business environment analysis.
4.Analyzes decision-making processes at a basic level.
5.Interprets the holistic structure of business systems.
6.Explains basic business strategies with examples.
Recommended or Required Reading
1.İşletme, S. Kadri MİRZE, Literatür Yayıncılık.
2.İşletme Bilimine Giriş, Prof. Dr. M. Şerif ŞİMŞEK ve Prof. Dr. Adnan ÇELİK, Eğitim Yayınevi.
3.Çağdaş İşletme, Louis E. Boone ve David L. Kurtz, Nobel Akademik Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
General information about business functions.
Week 2 - Theoretical
Management function
Week 3 - Theoretical
Management function
Week 4 - Theoretical
Production function
Week 5 - Theoretical
Production function
Week 6 - Theoretical
Marketing function
Week 7 - Theoretical
Marketing function
Week 8 - Theoretical
Accounting-Finance function
Week 9 - Theoretical
Accounting-Finance function
Week 10 - Theoretical
Human resources function
Week 11 - Theoretical
Human resources function
Week 12 - Theoretical
Supply function, Logistics function
Week 13 - Theoretical
R&D function
Week 14 - Theoretical
Public relations function
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141363
Assignment1134
Quiz1101
Midterm Examination125126
Final Examination130131
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
5
5
5
5
1
3
4
4
1
1
OÇ-2
4
4
4
5
5
5
5
5
4
3
OÇ-3
4
4
4
5
5
5
5
5
5
3
OÇ-4
3
3
5
5
4
4
3
3
4
4
OÇ-5
3
3
4
4
4
4
4
4
4
4
OÇ-6
Adnan Menderes University - Information Package / Course Catalogue
2026