Week 1 - Theoretical
Introduction of the course and scope of the rules
Week 2 - Theoretical
Marketing, agricultural marketing concept, customer, consumer and so on. concepts
Week 3 - Theoretical
Recent advances in the understanding of Marketing
Week 4 - Theoretical
Supply and demand for agricultural products
Week 5 - Theoretical
Elasticity of agricultural products
Week 6 - Theoretical
Agricultural products, marketing channels and features
Week 7 - Theoretical
Marketing margins are calculated
Week 8 - Theoretical
The concept of new products and new product development, strategies
Week 9 - Theoretical
The concept of promotion and marketing strategies of agricultural products
Week 10 - Theoretical
Trademark and branding strategies for agricultural products
Week 11 - Theoretical
The concept of marketing research and strategies for target marketing of agricultural products
Week 12 - Theoretical
Student presentations on marketing of agricultural issues
Week 13 - Theoretical
Student presentations on marketing of agricultural issues
Week 14 - Theoretical
Student presentations on marketing of agricultural issues
