
| Course Code | : TE311 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The applicability of the principles of modern marketing concept and marketing of agricultural products and agricultural products can be provided information about how to teach the effectiveness of the organization of the market.
Marketing concept, differences in understanding of classic and modern marketing of agricultural products, factors affecting supply and demand, price formation, equilibrium price, the concept of elasticity in agricultural products, agricultural products, marketing channels,marketing magrin calculations of agricultural products and strategies to reveal the importance of new product development, promotion activities, brands and branding, standardization and market segmentation strategies, the implementation phases of marketing research case study to examine teaching practices.