Information Package / Course Catalogue
| Course Code | : TE323 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
In this course, the contribution of agricultural enterprises' activities to customer value creation will be examined and how enterprises can determine the sources of their competitive advantages through value chain analysis will be discussed. For this purpose, the value chain will be discussed at macro and micro levels. At the macro level, the importance of the industry framework in which businesses operate in creating value will be emphasized; Then, at the micro level, the impact of internal processes of businesses on value will be discussed.
Conceptual Framework of the Value Chain in the Agri-Food Sector, Basic Activities in the Value Chain, Porter's and FAO's Value Chain Models, Methodology of Value Chain Analysis and other economic methods used, Information Flow in the Value Chain, Value Chain Approach for Agricultural Enterprises, Sustainable Agri-Food Value Chain, Value Consumption Chain Model
| 1. | Being able to learn what value is and how to create it |
| 2. | To have knowledge about the implementation of marketing strategy in value chain approaches |
| 3. | Learning about agricultural value chain management |
| 4. | Learning how the value of agricultural products can be increased |
| 5. | To be able to carry out agricultural value chain analysis |
| 1. | Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66. |
| 2. | Wood*, A. (2001). Value chains an economist's perspective. IDS Bulletin, 32(3), 41-45. |
| 3. | Ponte, S., Gereffi, G., Raj-Reichert, G. (2019). Introduction to the handbook on global value chains. In Handbook on global value chains (pp. 1-27). Edward Elgar Publishing. |
| 4. | Egilmez, G. (Ed.). (2018). Agricultural Value Chain. BoD–Books on Demand. |
| 5. | Gereffi, G., Kaplinsky, R. (2001). Introduction: Globalisation, value chains and development. IDS bulletin, 32(3), 1-8. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 2 | 42 |
| Assignment | 1 | 2 | 0 | 2 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 105 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 4 | 4 | 3 | 2 | 3 | 2 | 2 | 3 | 3 | 5 | 4 |
OÇ-2 | 4 | 4 | 4 | 3 | 3 | 2 | 3 | 3 | 3 | 5 | 4 |
OÇ-3 | 4 | 5 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 5 | 5 |
OÇ-4 | 4 | 5 | 5 | 3 | 4 | 2 | 2 | 3 | 3 | 5 | 4 |
OÇ-5 | 5 | 5 | 4 | 5 | 3 | 3 | 4 | 4 | 3 | 5 | 5 |