The aim of this course is to ensure the students to gain knowledge on the basic topics as the brand concept, strategies used to create a brand, brand promotion, brand image, brand personality concept, the connection between brand and corporate image, image transfer and objectives, and advantages of being a brand and creating a brand in marketing and marketing communication, global brands, relations between image-brand and to apply these in their campaign designs by learning the communicational and marketing techniques in creating a brand and the techniques of image making.

Concepts about the brand, Brand Management, Brand Creation Process, Determining The Basic Brand Strategies