Information Package / Course Catalogue
Entrepreneurship
Course Code: BESE456
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 9
Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.At the end of the course, the student will be able to; - define the entrepreneurship and other relevant concepts.
2.explain how to start a business and develop a business plan.
3.describe marketing and financial implementations in small business.
4.discuss quality improving techniques.
5.explain human resources management in small business.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
The Foundations of Entrepreneurship
Week 2 - Theoretical
Inside the Entrepreneural Mind
Week 3 - Theoretical
Designing a Competitive Business Model
Week 4 - Theoretical
Conducting a Feasibility Analysis
Week 5 - Theoretical
Business Plan Preparation
Week 6 - Theoretical
Forms of Business Ownership
Week 7 - Theoretical
Franchising and the Entrepreneur
Week 8 - Theoretical
In-Class Discussion (interim evaluation)
Week 9 - Theoretical
Buying an Existing Business
Week 10 - Theoretical
Building A Powerful Marketing Plan
Week 11 - Theoretical
Global Aspects of Entrepreneurship
Week 12 - Theoretical
Planning for the Next Generation
Week 13 - Theoretical
E-commerce and Entrepreneurship
Week 14 - Theoretical
Contemporary Issues in Entrepreneurship
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1473140
Lecture - Practice1011
Assignment25214
Individual Work75356
Final Examination1729
TOTAL WORKLOAD (hours)220
Contribution of Learning Outcomes to Programme Outcomes