Information Package / Course Catalogue
Sport and Communication
Course Code: AEB302
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: No
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

To examine and discuss the importance and scope of the concept of communication, to evaluate the development of mass media and popular culture and their impacts on the communication process, and to analyze case studies associated with the concept of communication.

Course Content

Introduction to Communication (Basic Concepts), Organizational Communication, Family Communication, Public Relations, Sports and Communication.

Name of Lecturer(s)
Learning Outcomes
1.To have knowledge of communications, inter-communications and event design
2. The qualifications PR education , code of conduct for PR staff.
3.Intercompany PR; scope and applications.
4.Acts in accordance with professional ethical principles.
5.Defines the sports organizations in our country and explains the problems and policies
Recommended or Required Reading
1.Halkla İlişkiler Nedir? Prof. Dr. Filiz Balta Peltekoğlu
2.Halkla İlişkiler Metin KUTAL
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of the concept of Public Relations, Public Relations and scope, the history of public relations, Public Relations Worldwide
Week 3 - Theoretical
PR in Turkey, history, advent, deveopment and professional and academic structure
Week 4 - Theoretical
PR education in Turkey and in the World.
Week 5 - Theoretical
Organization form of PR, the structure of PR departments.
Week 6 - Theoretical
The qualifications of PR staff , PR education , code of conduct for PR staff.
Week 7 - Theoretical
Target market in PR , definition of target market.
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Target Audience Analysis of Public Relations
Week 10 - Theoretical
Relations with media, effective choose of media
Week 11 - Theoretical
Effective media management and monitoring, sectoral analysis and media adaptation, media selection based on business cycle
Week 12 - Theoretical
Intercompany PR; scope and applications.
Week 13 - Theoretical
Organization in PR ; fear and exhebitions , preparing press file.
Week 14 - Theoretical
Case studies
Week 15 - Theoretical
general evaluation
Week 16 - Final Exam
final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment62224
Individual Work41212
Midterm Examination1224
Final Examination1224
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
5
2
4
5
3
4
1
5
OÇ-2
4
3
4
4
3
3
2
4
2
3
OÇ-3
5
3
3
3
3
3
2
3
3
2
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026