Information Package / Course Catalogue
Public Relations
Course Code: AEB428
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Identify the processes, methods and techniques related to the production of scientific information in the field of Public Relations and Publicity.

Course Content

Process related to the production of scientific knowledge in the field of Public Relations and Publicity

Name of Lecturer(s)
Learning Outcomes
1.Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.
2.Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.
3.Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.
4.Associates the social, historical, cultural, political and economic dimensions of comunication.
5.Identify the processes, methods and techniques related to the production of scientific information in the field of Public Relations and Publicity.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of Public Relations
Week 2 - Theoretical
History of Public Relations
Week 3 - Theoretical
Characteristics of public relations.
Week 4 - Theoretical
Public Relations and Advertising
Week 5 - Theoretical
Public Relations and Propaganda
Week 6 - Theoretical
Public Relations and Lobbying
Week 7 - Theoretical
Public Relations and Marketing
Week 8 - Theoretical
Midterm Exam
Week 9 - Theoretical
Theories of Public Relations: Press Agency and Public Information Models
Week 10 - Theoretical
Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model
Week 11 - Theoretical
Public Relations Campaign Design
Week 12 - Theoretical
Research, Planning and Implementation In Public Relations Campaigns
Week 13 - Theoretical
Assessment and Analysis In Public Relations Campaigns
Week 14 - Theoretical
Public Relations and Crisis Management
Week 15 - Theoretical
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment1112
Individual Work141014
Midterm Examination1112
Final Examination1112
TOTAL WORKLOAD (hours)76
Contribution of Learning Outcomes to Programme Outcomes