Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Public Relations in Recreation

Course Code	: REKB214
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 2

Objectives of the Course

The aim of this course is to equip students working in the field of recreation with knowledge and skills in public relations strategies. Participants will learn essential public relations concepts such as institutional image, communication management, media relations, and communication strategies during crises within the context of recreation.

Course Content

The aim of the course is to provide the students with the ability to make assessment and analysis related to the field.

Name of Lecturer(s)

Ins. Eda GÜNAY

Learning Outcomes

1.	Have professional management techniques and practices related to recreation activities.
2.	Have detailed information about macro and micro scale plans and policies related to the field.
3.	Have the ability to organize and manage activities related to recreation area.
4.	Continuously renews and improves itself in the field of recreation.
5.	Have the necessary knowledge and skills to plan, design, maintain and develop recreation areas.

Recommended or Required Reading

1.	Tengilimoğlu, D. and Öztürk, Y. (2008) Public Relations in Businesses, Ankara: Seçkin Kitapevi
2.	Aydede, C. (2002) Theoretical and Applied Public Relations Campaigns, Istanbul: MediCat Books.
3.	Baskin, O.; Aronoff, C. Ve Lattimor, D. (1997) Public Relation: The Profession and Practice, Boston: Mc Graw Hill.
4.	Aydogan, D. (2018). Public relations. S. In Esen & A. Aytekin, Introduction to Business Science (p. 393- 420). Istanbul: Beta Printing Publishing Distribution.
5.	Peltekoğlu, F., B. (2016), What is Public Relations, Istanbul: Beta Basım A.Ş.

Weekly Detailed Course Contents

Week 1 - Theoretical

Definition and history of public relations

Week 2 - Theoretical

Importance of public relations in recreation

Week 3 - Theoretical

PR departments in recreation organizations

Week 4 - Theoretical

Ethics in public relations.

Week 5 - Theoretical

Public relations and sponsorship.

Week 6 - Theoretical

Image creation in recreational public relations.

Week 7 - Theoretical

Corporate communication and image management

Week 8 - Theoretical

PR Tools/ interim Evaluation

Week 9 - Theoretical

Corporate Image & Identity

Week 10 - Theoretical

Brand management in public relations and recreation

Week 11 - Theoretical

Crisis management and public relations.

Week 12 - Theoretical

Current examples in the field of public relations and recreation ..

Week 13 - Theoretical

New technologies and recreation practices in public relations.

Week 14 - Theoretical

PR in Social Responsibility Projects

Week 15 - Final Exam

Final

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	3	3	84
Assignment	2	4	0	8
Project	1	2	2	4
Midterm Examination	1	2	0	2
Final Examination	1	2	0	2
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes