Week 1 - Theoretical
Explain the concepts of general economy, sport economy and industry. Sports Economy in the New Century.
Week 2 - Theoretical
Segmentation in Sports Industry, Economic Dimensions of the Sports Industry.
Week 3 - Theoretical
Factors Affecting Growth and Development of Sports Industry as an Economy.
Week 4 - Theoretical
Economic model, sport economy model, firm basic theory.
Week 5 - Theoretical
Explanation of Demand and Supply Concepts, Demand and Supply Quantity, Market Equilibrium.
Week 6 - Theoretical
Consumer behavior theory, consumer behavior.
Week 7 - Theoretical
Market concept, types of competition on the market.
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Entry barriers to market entry, price controls and market structure.
Week 10 - Theoretical
Relationship between sport and economy, economical effects of sports.
Week 11 - Theoretical
Factors affecting demand and supply in sport.
Week 12 - Theoretical
The international dimension of the sport industry.
Week 13 - Theoretical
The globalization of sports industry with professional and elite sports.
Week 14 - Theoretical
General repetition and important examples.
Week 15 - Final Exam
Final