Definition and Mix of Public Relations; Historical Development of Public Relations in Turkey in the world; Importance of Public Relations Department in Sports Organization; Use of Sport as a Public Relations Tool in Public and Private Organizations; Public Relations Tools: Written tools, Audiovisual tools, Other tools; Theories and Sports Practices Used in Public Relations; Public Relations Campaign in Sports Organizations Communication Stages: Problem definition, Determination of objectives, Determination of target audience, Determination of message, Tactics and tools

Definition and importance of Public Relations, what needs arise as a result of the historical process, concepts close to public relations, tools used in public relations studies, public relations and Media Relations, press release, press conference and Press File preparation, public relations campaigns.